What is Fabled Pet Food?
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Fabled is an Indian pet food brand focused on premium dry dog food.
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Their products are “proudly made in Great Britain,” but they market heavily in India.
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The company behind it is Alpha Carnivore Private Limited, based in Noida, Uttar Pradesh.
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Co-founder is Prateek Raj Singh.
What are their product features & promises?
Here are key traits of their offerings:
| Feature | Description |
|---|---|
| Grain & Gluten Free / No Cheap Fillers | Many of their recipes avoid grains and gluten; they also claim to avoid “cheap fillers” and artificial preservatives. |
| High Meat Content / Lean Animal Proteins | They use ingredients like chicken, turkey, duck, salmon, tuna, cod, etc. |
| Superfoods & Botanicals | Herbs and botanicals (e.g. turmeric, rosemary, peppermint, ginger, thyme, spirulina), plus fruit/vegetable antioxidants like blueberries, pumpkin, spinach, etc. |
| Urban-Lifestyle Appropriate | Their philosophy is to tailor the food to needs of dogs in urban settings (stressors, lifestyle, digestion, etc.). |
| Product Variety by Age / Breed | They have recipes for puppies (starter, small breed, large breed), adults; some specific formulas (e.g. “Happy To Sea”, “Eager To Meat”, “Gentle Giants”, etc.). |
Strengths
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Quality of ingredients: Many users and the brand claim that the recipes are more premium / higher quality than mass-market dry foods. Good inclusion of lean meats, fewer fillers.
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Better for sensitive digestion: The absence of grains/gluten and the use of “good carbs” (low glycemic / hypoallergenic like peas, sweet potato) seem helpful for dogs with digestive issues.
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Transparent info: The website provides feeding guides, composition, analytical constituents, etc.
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Locally available (India): They have retail partner stores in multiple cities in India. So you can physically get them rather than having to import.